SOUEAST hosted its first International Business Annual Conference at the Grand Halls in Shanghai, marking a pivotal moment since the brand renewal. The conference united hundreds of distributors from different countries worldwide. Under the theme “EASE YOUR LIFE,” where SOUEAST unveiled its global strategy featuring the mode of integrating localized production with coordination worldwide.

Simultaneously, at the Chuansha Test Drive Area, Pudong, Shanghai, the brand hosted immersive test drives of its latest models-S09, S07, S06 and the hybrid S06 DM-for over 260 global distributors and media friends. Through multi-scenario test drives and in-depth interactions, SOUEAST demonstrated both its commitment and confidence in delivering EASE urban mobility to global users.

Global Strategy: Reorganize to New Phase

Building upon its three decades of auto expertise since its establishment in 1995, SOUEAST has entered a new chapter following its strategic restructuring in 2024 under the Group. SOUEAST has embraced its vision to “Enable more youth around the world to have an EASE urban mobility experience,” adopting the “In somewhere, for somewhere” approach to its operation.

Mr. Chuandeng Ke, Assistant President of Chery Automobile Co., Ltd. and President of SOUEAST International, unveiled the brand’s phased global expansion strategy for the next five years.

Complementing this strategic expansion, SOUEAST’s 6 global R&D centers enable localized development, integrating user-oriented solutions to deliver multi-scenario mobility for more global youth. The production footprint equally demonstrates strategic development, with 13 KD plants across the Middle East, Central Asia, Africa, and South America, plus 6 new facilities underway globally. This expanding manufacturing footprint enhances supply chain efficiency while showcasing SOUEAST’s dedication to innovation.