”Travel Plus” Strategy Strengthens SOUEAST–JETOUR Integration

At Auto China 2026, SOUEAST reaffirmed its commitment to the “Travel Plus” strategy, which supports the brand’s global expansion by leveraging advanced technical infrastructure and shared expertise within the JETOUR ecosystem.

The brand showcased its latest hybrid models, the S06 DM and S08 DM, built on advanced hybrid technology that delivers high fuel efficiency and a balanced driving experience suited to both daily commuting and family travel.

SOUEAST continues to expand its international presence by capitalising on JETOUR’s global network across R&D, sales, and after-sales services — reinforcing the brand’s “Ease Your Life” vision and strengthening its position in the Middle East and global markets.